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The New Synergy Between Print and the Web.
- Source :
-
Computers in Libraries . Nov/Dec2009, Vol. 29 Issue 10, p29-31. 3p. - Publication Year :
- 2009
-
Abstract
- The article discusses the value of printcasting as a publishing tool strategically useful for publishers and libraries. It describes printcasting as a product that allows one to have both a web presence, as well as a customizable printed magazine, as a case in point in targeting a specific audience. In launching any such venture, it suggests two things to consider, how good it is in reaching a wider audience, and how to make it unique. It also explains the possibility of creating a distinctive publication by recycling and repurposing existing content.
- Subjects :
- *PUBLISHING
*LIBRARIES
*PUBLICATIONS
*PRINTING
*INTERNET
Subjects
Details
- Language :
- English
- ISSN :
- 10417915
- Volume :
- 29
- Issue :
- 10
- Database :
- Academic Search Index
- Journal :
- Computers in Libraries
- Publication Type :
- Periodical
- Accession number :
- 44864933