SMARKETING: SMARTER MARKETING FOR LIBRARIES.

Smarketing (Smarter marketing) while not necessarily limited to electronic means, requires libraries and their management teams to rethink and reinvent marketing and promotional strategies. In an operating environment where library budgets are under pressure, and there are increasing demands on the times of both users and nonusers messages must be targeted, easily accessible and the results monitored closely to ensure continued relevance. Described is how the Learning Communities Branch of the new Sunshine Coast Regional Council in Queensland approaches and analyses marketing and promotion through an electronic newsletter to library members. [ABSTRACT FROM AUTHOR]