Culturas híbridas: En la enseñanza de la comunicación y el arte.

The article discusses the book "Culturas híbridas" by Néstor García Canclini as an educational tool to analyze communication and art in an era of globalization and postmodernism. Drawing from García Canclini's concept of hybrid cultures, the author proposes interdisciplinary studies of art, culture, and the social sciences. The article looks at examples from Ecuadorian popular culture to demonstrate an interaction between global and local cultures.