Roses by Other Names: As Varieties Proliferate, It's Hard to Dub Them.

Authors :: Crossen, Cynthia
Source :: Wall Street Journal - Eastern Edition. 6/29/2001, Vol. 237 Issue 127, pA1. 0p.
Publication Year :: 2001
Abstract: Looks at the increase in varieties of flowers and edible produce and the challenge to find a commercial name for each new variety. Naming methods used by growers including selling naming rights or naming flowers after causes or celebrities; Comments from growers; Names that have been successful.