Brand Perception 2.0.

The article discusses the importance of a good online identity that will have an impact on young adults' future job prospects, as well as an organization's brand consciousness. It cites the efforts done by many librarians to teach the young adults on how to develop social networking sites and the importance of maintaining a good online identity. It presents the bad effects of having derogatory posts and other things such as compromising photographs. It also offers suggestions on what libraries can do when faced by bad publicity online.