BEYOND THE BASICS.

The article discusses the innovations done by laundry detergent makers and the suppliers of their raw materials to come up with environment friendly and efficient cleaning ingredients. It states on the impact of global recession for laundry product makers to be challenged in adjusting its product to meet the needs of the consumers. Furthermore, innovations done by various laundry detergent makers such as Procter & Gamble (P&G) and Henkel are also given.