The Communication Process as Evaluative Context: What Do Nonscientists Hear When Scientists Speak?

Offers observations on the influences that come to bear on the ways scientists and non-scientists communicate. Workings of social influences in defining a scientific term; How a public may guide its interpretation of scientific information through social context rather than science itself; Tacit and emergent dimensions of discourse; Conclusion that both groups benefit from mutual influence, multiple frames of reference and so-called objective information.