Wall Street Journal Aims to Win Over The Times's Local Audience.

Maybe newspapers really are dying, as some media analysts have been predicting for decades, but apparently that does not apply to newspaper wars. A doozy is shaping up at the moment between The Wall Street Journal and The New York Times. In an attempt to eat into The Times's mass-market audience and lure away some of its luxury advertisers, The Journal has already edged away from its traditional role as a national business paper, adding a daily sports page and a bimonthly magazine, strengthening foreign and Washington coverage and shifting the mix of articles on its front page. [ABSTRACT FROM PUBLISHER]