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Dog Day Afternoons.

Authors :
Reyes, Sonia
Source :
Brandweek. 7/16/2001, Vol. 42 Issue 28, p19. 3p. 2 Color Photographs.
Publication Year :
2001

Abstract

Focuses on the promotional efforts for Armour Stars hot dog of ConAgra Foods featuring Major League Baseball players (MLB). Advertising campaign of Armour; Impact of the MLB promotional efforts on the sales of Armour; Role of MLB players in the promotional events of Armour Stars.

Subjects

Subjects :
*FOOD advertising
*FRANKFURTER sausages
*BASEBALL players

Details

Language :
English
ISSN :
10644318
Volume :
42
Issue :
28
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
4881580

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Authors Abstract Subjects Details