Modelos de periodismo local y estrategias ante la crisis: el caso del News & Observer.

In the global crisis of the traditional press, some regional and local newspapers have been able to survive and get stronger thanks to adequate strategies that have been planned during the past few years and that now are beginning to bear fruit. This paper aims at analysing one of these models, exploring the keys of a particular case such as the North American newspaper The News & Observer, in North Carolina. This newspaper, that belongs to the McClatchy group, has gone for a hybrid paper-online model, with meticulous spaces for citizen participation, and for a hyperlocal press with a character all of its own. A comparative analysis of that model with the Spanish daily newspaper Información is also carried out. This newspaper is published in Alicante and belongs to the Prensa Ibérica group. [ABSTRACT FROM AUTHOR]