Guerrilla marketing jako výzva pro knihovny, Guerrilla Readers jako vyzyvatelé.

The article presents Guerrilla marketing as marketing style suitable for libraries, advertising their services and popularization of reading in general. It informs about project Guerrilla Readers realized in KIKS FF MU in Brno which sets an aim to apply and analyse unconventional marketing methods in this sphere and to share acquired knowledge and experiences above all in virtual platform compound of free accessible implements and services of the Internet which work on principle of social media and networking. [ABSTRACT FROM AUTHOR]