Beyond Vernacular Commentary: A Response to Minelle Mahtani.

The article presents a comment to the article on racism in the Canadian media by Minelle Mahtani. It argues that Mahtani's ideas on racism misrepresent and distort the arguments concerning racialized media representation in particular and racism in Canadian society in general. It also contends that such essentialization represents broader patterns in the literature on racism, culture, and media representation.