YEŞİL PAZARLAMA ANLAYIġI AÇISINDAN ÜRETİCİ İŞLETMELERİN SOSYAL SORUMLULUĞU.

Within the interaction between business and environment, environment constantly comes to harm. Necessity of protecting the environment increases day by day. It is evident that protection of the environment cannot be ensured solely with the legal arrangements by the public authorities. Given this fact, this study investigates to what extent the businesses considerably responsible for the environmental pollution are able to undertake social responsibilities about environmental protection from a social marketing perspective. The theoretical part of the study discusses the businesses' social responsibilities concerning the protection of environment and particularly the green marketing approach in this context. [ABSTRACT FROM AUTHOR]