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Y&R may be spoiler in Ford lux merge.
- Source :
-
Advertising Age . 8/20/2001, Vol. 72 Issue 34, p3-42. 2p. 1 Color Photograph. - Publication Year :
- 2001
-
Abstract
- The article reports on Ford Motor Co.'s decision to merge the North American operations of its British luxury automobile brands Aston Martin, Jaguar and Land Rover in 2001. Key issues discussed include the decision's impact on the advertising accounts for the automobile brands and the agencies that handle the accounts, as well as advertising executives' views on the issue. INSET: Ad sunshine in Orange County.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 72
- Issue :
- 34
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 5045682