Who You Need to Know to Recruit Adults Effectively.

The article presents the insights of EducationDynamics senior vice president of market research services Carol Aslanian regarding the groups that higher education institutions should know in order to market at the 25 years and above population for the 2011 enrollment in the U.S. Aslanian imparts that asking current students of what brought them to the institution is important for it provides hints on how to become marketable. She notes that competitors are also a better source of information.