As easy as ZYX.

Source :: Economist. 9/1/2001, Vol. 360 Issue 8237, p13-13. 3/5p. 1 Color Photograph.
Publication Year :: 2001
Abstract: Reports on the effect of alphabetism, which refers to discrimination against those whose surnames begin with a letter in the lower half of the alphabet. Discussion of how people become alphabetically disadvantaged; Solution of alphabetic advancement; Statistic indicating that the alphabetically disadvantaged thrive at corporate leadership.