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The case for brands.
- Source :
-
Economist . 9/8/2001, Vol. 360 Issue 8238, p11-11. 1p. - Publication Year :
- 2001
-
Abstract
- Discusses the 'pawn theory' in Naomi Klein's book, 'No Logo,' about the power of brand advertising. Background on logos with the view that they are not a form of exploitation but of consumer protection and are used by companies to build and retain customer loyalty; Opinion that the anti-globalization movement is having a negative affect on the power and importance of brands.
- Subjects :
- *GLOBALIZATION
*BRAND name products
*PRODUCT advertising
*CONSUMER behavior
Subjects
Details
- Language :
- English
- ISSN :
- 00130613
- Volume :
- 360
- Issue :
- 8238
- Database :
- Academic Search Index
- Journal :
- Economist
- Publication Type :
- Periodical
- Accession number :
- 5123660