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Gobierno corporativo y comunicación empresarial. ¿Qué papel cumplen los directores de comunicación en España?

Authors :
Gutiérrez-García, Elena
Source :
Palabra Clave. jun2010, Vol. 13 Issue 1, p147-160. 14p.
Publication Year :
2010

Abstract

Company managers have opened up their steering committees to the communication manager. However, it is a timid opening with major challenges. This paper analyzes the situation in Spain, reflecting on several recent academic studies in the field of corporate management and communication. There is a summary of the professional situation, along with several conclusions that are indicative of the major challenges to increased professionalization and academic thinking. [ABSTRACT FROM AUTHOR]

Details

Language :
Spanish
ISSN :
01228285
Volume :
13
Issue :
1
Database :
Academic Search Index
Journal :
Palabra Clave
Publication Type :
Academic Journal
Accession number :
52258651