Back to Search
Start Over
Gobierno corporativo y comunicación empresarial. ¿Qué papel cumplen los directores de comunicación en España?
- Source :
-
Palabra Clave . jun2010, Vol. 13 Issue 1, p147-160. 14p. - Publication Year :
- 2010
-
Abstract
- Company managers have opened up their steering committees to the communication manager. However, it is a timid opening with major challenges. This paper analyzes the situation in Spain, reflecting on several recent academic studies in the field of corporate management and communication. There is a summary of the professional situation, along with several conclusions that are indicative of the major challenges to increased professionalization and academic thinking. [ABSTRACT FROM AUTHOR]
- Subjects :
- *MANAGEMENT
*EXECUTIVES
*COMMUNICATION
*CORPORATE governance
Subjects
Details
- Language :
- Spanish
- ISSN :
- 01228285
- Volume :
- 13
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Palabra Clave
- Publication Type :
- Academic Journal
- Accession number :
- 52258651