ESTRATÉGIAS DE GESTÃO AMBIENTAL E SEUS FATORES DETERMINANTES: UMA ANÁLISE INSTITUCIONAL.

The objective of this paper is to analyze the factors that determine the environmental management strategies of industrial companies from Santa Catarina. Primary data were obtained from a questionnaire replied to by 88 companies and quantitatively analyzed by means of multiple correspondence analysis. The study showed that the internal factors that determine environmental management strategies were employee commitment and managerial support and the external factors were society demands, government regulations, adjustment to normative standards and competition. The research also indicates there is a mimetic process which the most proactive companies are still unable to avoid, denoting that there exists a degree of homogeneity in these companies' interpretation of the institutional environment. [ABSTRACT FROM AUTHOR]