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Good and Bad in the Hands of Politicians: Spontaneous Gestures during Positive and Negative Speech.

Authors :
Casasanto, Daniel
Jasmin, Kyle
Source :
PLoS ONE. 2010, Vol. 5 Issue 7, p1-5. 5p. 2 Charts, 1 Graph.
Publication Year :
2010

Abstract

Background: According to the body-specificity hypothesis, people with different bodily characteristics should form correspondingly different mental representations, even in highly abstract conceptual domains. In a previous test of this proposal, right- and left-handers were found to associate positive ideas like intelligence, attractiveness, and honesty with their dominant side and negative ideas with their non-dominant side. The goal of the present study was to determine whether 'body-specific' associations of space and valence can be observed beyond the laboratory in spontaneous behavior, and whether these implicit associations have visible consequences. Methodology and Principal Findings: We analyzed speech and gesture (3012 spoken clauses, 1747 gestures) from the final debates of the 2004 and 2008 US presidential elections, which involved two right-handers (Kerry, Bush) and two left-handers (Obama, McCain). Blind, independent coding of speech and gesture allowed objective hypothesis testing. Right- and lefthanded candidates showed contrasting associations between gesture and speech. In both of the left-handed candidates, left-hand gestures were associated more strongly with positive-valence clauses and right-hand gestures with negativevalence clauses; the opposite pattern was found in both right-handed candidates. Conclusions: Speakers associate positive messages more strongly with dominant hand gestures and negative messages with non-dominant hand gestures, revealing a hidden link between action and emotion. This pattern cannot be explained by conventions in language or culture, which associate 'good' with 'right' but not with 'left'; rather, results support and extend the body-specificity hypothesis. Furthermore, results suggest that the hand speakers use to gesture may have unexpected (and probably unintended) communicative value, providing the listener with a subtle index of how the speaker feels about the content of the co-occurring speech. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
19326203
Volume :
5
Issue :
7
Database :
Academic Search Index
Journal :
PLoS ONE
Publication Type :
Academic Journal
Accession number :
52884675
Full Text :
https://doi.org/10.1371/journal.pone.0011805