Development Through Business: What Do American Business Students Know About Emerging Markets and Opportunities in Africa?

This article investigates how Africa is taught in business and examines African and American student perspectives on business in Africa. Conclusions find that African students, business students or not, had more knowledge about business and economic structures than American business students; however, learning about successful case studies on business in Africa proved to motivate both students and faculty. The nexus between international development and business is emphasized and training business students to seek potential partnerships with African businesses is underscored. The article ends with educational recommendations and cites the advantages of introducing students to emerging opportunities in business on the continent. [ABSTRACT FROM AUTHOR]