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The Role of Guanxi in Negotiations in the Pacific Basin.
- Source :
-
Journal of Global Marketing . 1989, Vol. 3 Issue 2, p7. 17p. 1 Diagram. - Publication Year :
- 1989
-
Abstract
- Examines the dynamics of the guanxi or connections concept for Westerners who wants to develop firm alliances with ethnic Chinese in the Pacific Basin region. Review of the guanxi literature; Analysis of the guanxi model; Emergence of the art of guanxi; Considerations in cultivating business relationships; How to establish a commercial guanxi.
Details
- Language :
- English
- ISSN :
- 08911762
- Volume :
- 3
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Journal of Global Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 5353430