Back to Search
Start Over
CAPTURING AUDIENCE REQUIRES A DRAGNET.
- Source :
-
Editor & Publisher . 10/22/2001, Vol. 134 Issue 41, p19. 2p. 1 Color Photograph, 2 Charts. - Publication Year :
- 2001
-
Abstract
- Focuses on the decline in the market share of the print media industry in Los Angeles, California. List of advertising spending by the media in two successive years; Percentages of newspaper market penetration; Details on the state demographics.
- Subjects :
- *MARKET share
*NEWSPAPER circulation
Subjects
Details
- Language :
- English
- ISSN :
- 0013094X
- Volume :
- 134
- Issue :
- 41
- Database :
- Academic Search Index
- Journal :
- Editor & Publisher
- Publication Type :
- Periodical
- Accession number :
- 5426853