First It Was Diapers. Now Shop for Soap (and Similar) Online.

Authors :: Elliott, Stuart
Source :: New York Times. 11/2/2010, Vol. 160 Issue 55212, p1. 0p.
Publication Year :: 2010
Abstract: ''A little bit of soap,'' the old song goes, ''will never wash away my tears.'' But what might a whole lot of soap do? Not to mention detergent, paper towels, sponges, disinfecting wipes and more than 25,000 other health, beauty and household products. The answer is of keen interest to Quidsi, the e-commerce company that operates Diapers.com. Quidsi is promoting its newest Web site, Soap.com, with a cheeky campaign that plays up convenience along with value. [ABSTRACT FROM PUBLISHER]