Creative English and public relations in Hong Kong.

This paper investigates employer perceptions of the nature and importance of the English language in public relations agencies in Hong Kong. Based on in-depth interviews with senior managers from eight Hong Kong-based public relations companies, it examines how the linguistic currency of English is used collaboratively in creative organizations. Findings suggest that English is used as the common language among transnational public relations work teams and the clients that they service. It is also used as a creative resource for facilitating collaboration, staff development and socialization into corporate and professional cultures. [ABSTRACT FROM AUTHOR]