Turn That Frown Upside-down.

This article provides ideas for dealing with negative criticism of a play in the U.S. Organizers used negative criticism to promote the play "Matthew Modine Saves the Alpacas" at the Geffen Playhouse in Los Angeles, California, in 2009. Geffen marketing director Joseph Yoshitomi said he would not use such a tactic for a dramatic and serious play. Meanwhile, artistic director Sarah Benson of Soho Rep published a negative review of the play "Orange Hat and Grace" along with positive reviews.