Paper Company Wants Printers to Go the 'Flo' Way.

In the brave new world of media -- or the brave world of new media -- turnabout is most definitely fair play. Google, for instance, advertises itself in newspapers and trade publications. And now a leading paper company is promoting one of its products with a series of online video clips. The company is Sappi, and the product is Flo, Sappi's value-priced, or economy, line of paper. To gain a following for Flo among a target audience of printers and press operators, Sappi is sponsoring humorous webisodes under the title ''Off Register.'' [ABSTRACT FROM PUBLISHER]