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The case of the missing tampons.
- Source :
-
Maclean's . 1/31/2011, Vol. 124 Issue 3, p59-59. 1p. 1 Color Photograph. - Publication Year :
- 2011
-
Abstract
- The article presents a discussion of the popular tampon brand O.B. (ohne Binde), which was manufactured by a division of Johnson & Johnson, and the ire of many consumers at finding it was discontinued. The question of why it was discontinued is raised, and it is reported that boxes of O.B. have been offered for sale on the online auction site eBay for nearly $50 per box.
- Subjects :
- *TAMPONS
*CUSTOMER loyalty
*BRAND name products
*PRODUCT elimination
Subjects
Details
- Language :
- English
- ISSN :
- 00249262
- Volume :
- 124
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Maclean's
- Publication Type :
- Periodical
- Accession number :
- 57555248