Back to Search Start Over

USING THE TECHNOLOGY ACCEPTANCE MODEL TO ANALYZE EASE OF USE OF A MOBILE COMMUNICATION SYSTEM.

Authors :
CHIH-YUNG TSAI
CHIH-CHIANG WANG
MING-TE LU
Source :
Social Behavior & Personality: an international journal. 2011, Vol. 39 Issue 1, p65-69. 5p.
Publication Year :
2011

Abstract

The usability of mobile technology has been found to affect the attitudes of users and their willingness to use it, and furthermore to influence the effectiveness of communication. Accordingly, when mobile technology is developed as a communication medium, the product should be designed to be easy to operate and fit into users' everyday lives. This would mean that more people would be willing to adopt the technology, resulting in more effective communication. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
03012212
Volume :
39
Issue :
1
Database :
Academic Search Index
Journal :
Social Behavior & Personality: an international journal
Publication Type :
Academic Journal
Accession number :
58034289
Full Text :
https://doi.org/10.2224/sbp.2011.39.1.65