2010: The Turning Point for Chinese Book Publishing Industry.

This is the only English language summary report on the major and rapid developments that have taken place in China's book publishing industry during 2010. The key companies and individuals who have been the change agents are presented in context of the developments in traditional and digital book publishing. The transition to capital investment and shares sold in the major Chinese stock markets is described including specific examples of this completely new business practice. The further dramatic growth of the mobile phone market with related information delivery for publishers is presented with financial data for the past, present and future trends for the installed base. The new roles of the General Administration for Press and Publications (GAPP) is described in relation to the reorganization of smaller publishing companies into groups with outside capital investments. Also, the role of GAPP in relation to the new requirements of copyright for digital and electronic publishing is covered. Very interesting is the emergence of three major players in e-commerce selling both consumer products and books as a form of online department stores. Finally, the emergence of Chinese language publishing as a regional language including the mainland China, Hong Kong and Taiwan is a welcome new development. [ABSTRACT FROM AUTHOR]