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WENNER: MAGAZINES 'INSANE' TO RUSH READERS ONTO IPADS.
- Source :
-
Advertising Age . 5/30/2011, Vol. 82 Issue 22, p1-33. 2p. - Publication Year :
- 2011
-
Abstract
- An interview is presented with periodical publisher Jann Wenner of the company Wenner Media. Wenner states that publishers are making a financial mistake to encourage the reading of magazines on tablet computers.He says that magazines are not as easily convertible into digital form as is music. Wenner defends the decision of U.S. President Barack Obama to not release photographs of the corpse of terrorist Osama bin Laden.
- Subjects :
- *PERIODICAL publishing
*TABLET computers
*DIGITAL media
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 82
- Issue :
- 22
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 60940323