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WENNER: MAGAZINES 'INSANE' TO RUSH READERS ONTO IPADS.

Authors :
IVES, NAT
Source :
Advertising Age. 5/30/2011, Vol. 82 Issue 22, p1-33. 2p.
Publication Year :
2011

Abstract

An interview is presented with periodical publisher Jann Wenner of the company Wenner Media. Wenner states that publishers are making a financial mistake to encourage the reading of magazines on tablet computers.He says that magazines are not as easily convertible into digital form as is music. Wenner defends the decision of U.S. President Barack Obama to not release photographs of the corpse of terrorist Osama bin Laden.

Details

Language :
English
ISSN :
00018899
Volume :
82
Issue :
22
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
60940323