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designated shopper.

Authors :
Shanahan, Laura
Source :
Brandweek. 2/4/2002, Vol. 43 Issue 5, p34. 1p.
Publication Year :
2002

Abstract

Comments on the use of coupons by consumers in New York City. Rate of coupon redemption; Views on the marketing for Scott tissue paper.

Details

Language :
English
ISSN :
10644318
Volume :
43
Issue :
5
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
6113733