SPORT MANAGEMENT DIGEST.

The article presents information related to research papers sports, published in different journals. "Performance productivity and quality of frontline employees in service organizations," by J. Singh adds to the discussion on the importance of frontline employees to the success of service organizations. The significant findings in this paper suggest that there is a distinction between productivity and quality, and when burnout increases, frontline employees tend to maintain their current productivity levels while quality declines. This paper was published in the Sociology of Sport Journal. The purpose of the research paper, "Sports marketing. Going for gold," by R. Gardyn, is to investigate the state of Olympic fandom and the various issues surrounding marketers' ability to make an impact with consumers during the 2000 Olympic Games in Sydney. This article is published in the journal, American Demographics. The research paper by D. James, "The tipoff: How NBA can regain its game," published in the journal Marketing News, investigates the status of the National Basketball Association among fans and marketers. A number of factors are examined to shed some light on the apparent decrease in fan interest.