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Omnicom's Element 79 looks beyond PepsiCo.

Authors :
Macarthur, Kate
Source :
Advertising Age. 3/4/2002, Vol. 73 Issue 9, p3-61. 2p. 1 Color Photograph.
Publication Year :
2002

Abstract

Profiles the Chicago, Illinois advertising agency Element 79 Partners, owned by Omnicom Group. Brands it is advertising, including PepsiCo food and beverage accounts such as Quaker Oats oatmeal and Life cereals; Hopes of President and chief executive officer Brian Williams to obtain additional business; Comments of chief creative officer Dennis Ryan regarding beverage advertising efforts of the company.

Details

Language :
English
ISSN :
00018899
Volume :
73
Issue :
9
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
6282687