INNOVATIVE MARKETING EDUCATION.

The article comments on an article about educational assessment, "Using Employer Input to Assess Graduate Marketing Education Effectiveness: A Working Example of Curriculum Development," by Pam Scholder Ellen and Bruce Pilling of Georgia State University. The paper discusses the results of a poll and provides recommendations on how graduate marketing education can be enhanced. In particular, the paper provides a summary of skill sets that employers in the Atlanta, Georgia area fee are most in demand.