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INNOVATIVE MARKETING EDUCATION.
- Source :
-
Marketing Education Review . Spring2002, Vol. 12 Issue 1, p30-30. 3/5p. - Publication Year :
- 2002
-
Abstract
- The article comments on an article about educational assessment, "Using Employer Input to Assess Graduate Marketing Education Effectiveness: A Working Example of Curriculum Development," by Pam Scholder Ellen and Bruce Pilling of Georgia State University. The paper discusses the results of a poll and provides recommendations on how graduate marketing education can be enhanced. In particular, the paper provides a summary of skill sets that employers in the Atlanta, Georgia area fee are most in demand.
Details
- Language :
- English
- ISSN :
- 10528008
- Volume :
- 12
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Marketing Education Review
- Publication Type :
- Academic Journal
- Accession number :
- 6399574
- Full Text :
- https://doi.org/10.1080/10528008.2002.11488767