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CASE AND EXPERIMENTAL LEARNING METHODS.
- Source :
-
Marketing Education Review . Spring2002, Vol. 12 Issue 1, p41-41. 2/3p. - Publication Year :
- 2002
-
Abstract
- The article examines papers on case and experiential learning methods to teaching marketing in the United States. "Experiential learning = Hands-On + Minds-On," by Mark Young, describes a process to boost the learning potential of experience by integrating it with activities that require reflection on the experience. On the other hand, "Teaching Retailing and Merchandising: An Experiential Approach," by Victoria Seitz and Nabil Razzouk, discusses an exercise, called the Store, that extends learning very near to reality.
Details
- Language :
- English
- ISSN :
- 10528008
- Volume :
- 12
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Marketing Education Review
- Publication Type :
- Academic Journal
- Accession number :
- 6399591
- Full Text :
- https://doi.org/10.1080/10528008.2002.11488769