Circuitos de la economía urbana de bebidas gaseosas y aguas saborizadas: Consumo, discursos light y publicidad en Argentina.

Argentina offers a wide variety of types and brands of soft drinks and flavored waters, with substantial differences among the participating actors, resulting from the existence of an upper and a lower circuit of the urban economy. Publicity is an essential factor in this sector, especially in the case of global brands, though it has also become important for less powerful actors. The article carries out a reflection on the role of consumption, publicity, and the discourses of the period in the urban economy circuits of the drinks sector, and provides some examples from Buenos Aires and Mar del Plata. [ABSTRACT FROM AUTHOR]