For Newspapers, Paper Is as Important as the News Itself.

The article reports on the impact of the global environmental policy on the paper industry. According to the authors, the huge purchasing power of consumers and strong environmental policy can help paper suppliers improve the sustainability of their forestry practices as well as the papers they produce. They add that more readers and advertisers prefer a greener paper product despite the growing digital readership. Other benefits of integrating environmental policy to the industry are provided.