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The internal-external marketing orientation of a political party: Social implications of political party marketing orientation.

Authors :
O'Cass, Aron
Source :
Journal of Public Affairs (14723891). May2001, Vol. 1 Issue 2, p136. 17p. 6 Charts, 3 Graphs.
Publication Year :
2001

Abstract

Examines the role of marketing in the political arena in Australia. Discussion on marketing literature; Implications on political party marketing orientation; Views on market orientation.

Subjects

Subjects :
*MARKETING
*POLITICAL parties
AUSTRALIAN politics & government

Details

Language :
English
ISSN :
14723891
Volume :
1
Issue :
2
Database :
Academic Search Index
Journal :
Journal of Public Affairs (14723891)
Publication Type :
Academic Journal
Accession number :
6663373
Full Text :
https://doi.org/10.1002/pa.59
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