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Biggest advertiser on Kindle of late? Amazon.

Authors :
IVES, NAT
Source :
Advertising Age. 10/31/2011, Vol. 82 Issue 39, p2-57. 2p.
Publication Year :
2011

Abstract

The article discusses sales of Internet advertising by the electronic commerce firm Amazon.com Inc. through its Kindle electronic book reader, noting that the bulk of such sales have been of so-called deal for a day Internet marketing by Amazon itself rather than by marketers of brand name products.

Subjects

Subjects :
*KINDLE (Electronic book reader)
*INTERNET advertising

Details

Language :
English
ISSN :
00018899
Volume :
82
Issue :
39
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
66956099

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Authors Abstract Subjects Details