Back to Search
Start Over
D'Arcy 'uprising' falls flat in first 14 months.
- Source :
-
Advertising Age . 5/27/2002, Vol. 73 Issue 21, p3-21. 3p. 2 Color Photographs, 1 Black and White Photograph, 2 Charts. - Publication Year :
- 2002
-
Abstract
- This article describes president-chief executive officer John Farrell's strategic plan for growth of advertising agency D'Arcy Masius Benton and Bowles following the loss of a nearly 50-year-old global Mars account. Changes in the management team include Susan Gianinno as chairman-president-chief branding officer, and Lee Garfinkel as president-chief creative officer.
- Subjects :
- *STRATEGIC planning
*ADVERTISING agencies
*CORPORATE growth
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 73
- Issue :
- 21
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 6718530