The Challenges of Higher Education Digital Publishing.

The current generation of students uses computers, tablets, dedicated e-readers, and smart phones more than any previous student group. Student adoption of Web apps, social media of all kinds, computer games, as well as learning and desktop software is remarkably high making them not just computer literate but often digital experts. However, although they spend a great deal of time using the latest digital devices, 75% of students surveyed still prefer the traditional printed textbook over a digital counterpart, according to the ongoing research project Student Attitudes Toward Content in Higher Education from the Book Industry Study Group (BISG). The data indicate that the current print value proposition is not meeting the needs of students. In particular, the price/value relationship is not sufficient to justify required adoptions or to preclude students seeking alternative methods for obtaining their content and pedagogy. Next-generation digital learning products have tremendous potential to offer students individualized solutions to their learning challenges enabling them to reduce their study time and to improve their grades. Their levels of customizability and interactivity are appealing to both students and instructors. [ABSTRACT FROM AUTHOR]