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Questionnaire color and response rates to mailed surveys. A randomized trial and a meta-analysis.
- Source :
-
Evaluation & the Health Professions . Jun2002, Vol. 25 Issue 2, p185-199. 15p. - Publication Year :
- 2002
-
Abstract
- The authors conducted a randomized trial in Geneva, Switzerland, to assess whether response rates to a mailed survey could be increased by printing the questionnaire on green paper. The authors also conducted a meta-analysis of 10 experimental studies that tested the effect of colored questionnaires on response rates. The randomized trial showed no effect (relative risk of responding [RR] = 1.00). The meta-analysis showed that mailing questionnaires on pink paper increased response rates by 12% (RR = 1.12, 95% confidence interval = 1.01 to 1.25, p = 0.04). Other colors had no statistically significant effect (blue: RR = 1.03, p = 0.49; green: RR = 1.02, p = 0.23; yellow: RR = 0.96, p = 0.30). Overall, using colored instead of white paper had no effect (RR = 1.02, p = 0.17). Thus, printing questionnaires on colored paper does not substantially increase response rates in surveys, except for pink paper. [ABSTRACT FROM AUTHOR]
- Subjects :
- *RESPONSE rates
*MAIL surveys
*META-analysis
Subjects
Details
- Language :
- English
- ISSN :
- 01632787
- Volume :
- 25
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Evaluation & the Health Professions
- Publication Type :
- Academic Journal
- Accession number :
- 6806948
- Full Text :
- https://doi.org/10.1177/01678702025002004