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Consumer Preferences and Perceptions on Dealcoholised Wine.
- Source :
-
Journal of Food Products Marketing . Jan/Feb2012, Vol. 18 Issue 1, p65-77. 13p. - Publication Year :
- 2012
-
Abstract
- The article analyses Malaysian consumer attitudes toward dealcoholised wine and whether its religious regulation status affects a consumer's perception of the product. A closed-end questionnaire was used to ascertain the consumer's knowledge and awareness, attitudes, potential behaviours and general opinions about dealcoholised wine. Two hundred respondents were interviewed and results showed that 20% of the respondents knew about dealcoholised wine but only 9% consumed it. Most respondents (81%) perceived dealcoholised wine as not halal, hence the low consumption level. Despite a strong belief that dealcoholised wine has health benefits, consumers' culture of mild to no alcohol drinking contributed to its low preference. [ABSTRACT FROM PUBLISHER]
Details
- Language :
- English
- ISSN :
- 10454446
- Volume :
- 18
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Journal of Food Products Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 69659659
- Full Text :
- https://doi.org/10.1080/10454446.2012.627292