NUEVAS ESTRATEGIAS DE NEGOCIO Y VALORIZACIÓN DE LOS ARCHIVOS AUDIOVISUALES EN INTERNET.

Digitization and the rapid development of Internet capabilities are encouraging audiovisual archives to add parts of their collections to the web, both for commercial and for nonprofit or education purposes. This article describes the different services offered by online archives, befitting the nature of the archive and of the end users in each case, their development of new business strategies, presence in social networks, creation of distribution channels, educational programs and collaboration projects. Moreover, the open access that the Internet allows also helps film production companies, who find in these archives a new source of inspiration. [ABSTRACT FROM AUTHOR]