Touch-Centric, but Paper-Free.

Authors :: Guseva, Irina
Source :: EventDV. Dec2011, Vol. 24 Issue 10, Special section p36-36. 1p.
Publication Year :: 2011
Abstract: In the article, the author discusses the latest trends in the digital publishing industry as of December 2011. He cites the three trends that could dominate the sector, namely, mobility, ubiquity and touchability. The concept of conventional advertising is also being replaced by user-generated content (UGC), social sharing and social advertising.