Gateway Adopts Tough New Style As Sales Tumble.

Authors :: McWilliams, Gary
Source :: Wall Street Journal - Eastern Edition. 5/28/2002, Vol. 239 Issue 103, pB1. 2p. 1 Black and White Photograph.
Publication Year :: 2002
Abstract: Reports the contribution of Gateway Inc. chief executive Ted Waitt in running the microcomputer maker in California. Involvement in the decision making process from advertising selection to corporate partnerships; Strategy adopted to recover from the declining market share; Lessons imparted to other Gateway executives.

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