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Issue-Advocacy Versus Candidate Advertising: Effects on Candidate Preferences and Democratic Process.
- Source :
-
Journal of Communication . Jun2002, Vol. 52 Issue 2, p301. 15p. 2 Charts. - Publication Year :
- 2002
-
Abstract
- Determines the influence of soft-money-sponsored issue-advocacy advertising in the U.S. House and Senate campaigns. Comparison between issue-advocacy and candidate advertising; Increased in awareness of political campaigns; Advertising approach of Democratic identifiers.
- Subjects :
- *POLITICAL advertising
*POLITICAL candidates
Subjects
Details
- Language :
- English
- ISSN :
- 00219916
- Volume :
- 52
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Journal of Communication
- Publication Type :
- Academic Journal
- Accession number :
- 7160868
- Full Text :
- https://doi.org/10.1111/j.1460-2466.2002.tb02546.x