Clarifying Relationships Between Ideology and Ideologically Oriented Cable TV News Use: A Case of Suppression.

Much recent debate in political communication has centered on the influence of ideologically oriented media outlets. Some argue that the current media environment is creating partisan echo chambers, while others contend that today’s political media afford citizens increased contact with a diverse range of opinion. The current study seeks to clarify relationships between political ideology, conservative cable TV news viewing (i.e., FOX News), and liberal cable TV news viewing (i.e., MSNBC), arguing that ideology serves as a suppressor of the relationship between the two seemingly disparate forms of cable TV news consumption. Analyses of primary 2009-2010 statewide survey data (N = 305) reveal the relationship between FOX News and MSNBC consumption to be positive and this association increases substantially once the role of ideology as suppressor is addressed. A secondary analysis of 2010 PEW data (N = 3,006) reveals a strong replication of the primary analysis results. [ABSTRACT FROM PUBLISHER]