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Issue and Stakeholder Intercandidate Agenda Setting among Corporate Information Subsidies.
- Source :
-
Journalism & Mass Communication Quarterly . Spring2012, Vol. 89 Issue 1, p91-111. 21p. - Publication Year :
- 2012
-
Abstract
- This study examined the intercandidate agenda-setting hypothesis in the setting of proxy contests that featured dueling public relations efforts between corporate actors to garner stakeholder support. Through a series of content analyses, this study analyzed news releases and shareholder letters issued by competing candidates in the twenty-five largest contests held in US markets from 2005 to 2009. After controlling for the influence of media coverage, significant support was found for issue and stakeholder intercandidate agenda-setting linkages, thereby extending this research from political elections into corporate elections. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10776990
- Volume :
- 89
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Journalism & Mass Communication Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 72333324
- Full Text :
- https://doi.org/10.1177/1077699011430063